Top 5 Beauty Retail Apps on Android in South Africa Q4 2023

The fourth quarter of 2023 saw varied performance among the top beauty retail apps on the Android platform in South Africa. Based on data from Sensor Tower, here are the key trends for the top 5 apps.

Standard Skin & Beauty showed fluctuating weekly downloads, peaking at around 1.4K in the week of November 20. The app started the quarter with 1.1K downloads and experienced a notable dip to 175 in mid-December before recovering slightly to 466 by the end of the year.

Korean Skincare EU saw a steady increase in weekly active users, reaching approximately 1.3K in the final week of December. Downloads remained relatively stable, with a peak of 423 downloads both in mid-October and the last week of December. Active user numbers grew from 421 at the start of the quarter to 1.2K by the end.

VILLA FRAGRANCES experienced modest download numbers, peaking at 283 in late October. However, the app saw a decline towards the end of the quarter, with downloads dropping to 70 in the last week of December.

Lush Fresh Handmade Cosmetics maintained a consistent number of downloads throughout the quarter, with a peak of 213 in mid-December. Weekly active users also showed a positive trend, increasing from 101 at the start of the quarter to 147 by the end of December.

Nykaa - Beauty Shopping App had a notable increase in active users, rising from 285 in late September to 626 by mid-December. Downloads peaked at 229 in the week of December 18, showing a strong performance towards the end of the quarter.

For more detailed insights and data, visit Sensor Tower.